Proven Approach to Medical Marketing
First Step: Build a Strong Foundation
As a doctor and practice owner, you're feeling the reality of a competitive healthcare market. The era of HMOs, high deductibles and Doc-in-the-Box medicine is preventing your practice from growing.
Consumers are armed and dangerous with too much information online and poor websites have damaged reputations.
Frankly, the traditional word-of-mouth referral business you’ve relied on for years isn’t enough. It’s time to get back to the basics and start building a foundation for growth.
In this eBook, you will learn what needs to be evaluated before you begin to seriously market your medical practice.
- How to Control Your Practice’s Message
- Identify Your Competitive Advantage
- Accessing Your Public Image
- The Importance of Quality
- Power in Long-term Mindset